Saturday, September 17, 2011

Yuengling Brewery History

When David Yuengling began brewing beer in his home in Germany, I’m sure he had no idea what his legacy would be. After Mr. Yuengling and his family immigrated to the United States, he would change America forever. In 1829, he started the Eagle Brewery on Centre Street in Pottsville, Pennsylvania. But things weren’t easy. In a short 2 years the brewery was destroyed by a fire. Refusing to give up, Mr. Yuengling relocated to Mahantongo Street in Pottsville, and strive to bring his dream to fruition.In 1873, his son Frederick joined forces with David and the brewery changed their name to D.G. Yuengling and Son, still keeping the recognized eagle that emblazoned their products. From here Yuengling would grow rather quickly. By 1895 they had started a bottling operation. Throughout the years and family passings, the brewery continued to thrive, while still maintaining their family roots.
But things were soon going to get tough. In 1919 when Prohibition was passed, the family legacy of Yuengling almost came to an end. But thanks to some quick thinking, the brewery found a few ways to survive. They started brewing near beers, essentially a nonalcoholic brew, but what may have saved the brewery was an idea to make ice cream. They purchased a separate building across the street from the brewery, where the tasty treat was made.
On the brewery’s 100th anniversary in 1929, the closest thing to beer they were brewing was their near beer. But when Prohibition ended in 1933, it didn’t take long for Yuengling to get rolling again. They sent a special batch of beer to President Roosevelt. Finally, Yuengling was able to get back to doing what it does best, brew beer. From this moment on there was no more looking back. As the brewery kept with its great, long, traditional recipes, its fan base continued to grow. In 1976, the brewery was recognized as being the nation’s oldest brewery. And in 1985, they were placed on the National Register of Historic Places.
But Yuengling had another drastic change shortly thereafter. In 1987 due to a larger demand for darker beers, the brewery reintroduced their lager. This would forever change the brewery. The continued growth and success only kept the family ties stronger.Today the lager brand is so popular, folks in the Mid-Atlantic states need only ask the barkeep for a lager and, without a second thought, will be poured a nice cold Yuengling.

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